I build the content systems, channel strategies, and brand voice infrastructure that supplement and wellness brands scale on. Every word compliant. Every channel intentional.
Most supplement brands find out which one they have when an ad gets rejected, an FDA warning letter arrives, or their revenue stalls and they cannot figure out why people visit but do not buy. I build the systems that turn content into revenue and keep regulatory risk off the table.
You built something people actually need. But your brand voice is inconsistent, your content strategy is reactive, your channels are disconnected, and somewhere in the back of your mind, you're not sure your product claims would survive an FTC review.
Or maybe your marketing is working well enough, but you can feel the ceiling. You know there is another level it is not reaching.
Either way, you do not need more content. You need a content system and a brand strategy that holds it all together.
The brands winning right now are not the ones with the biggest ad budgets. They are the ones whose content converts, retains, and stays compliant at every touchpoint.
7 costly mistakes killing your conversions, and how to fix every one of them. Audit your own brand as you read.
It's not your formulation. It's not your price point. It's not your ad spend. It's the layer between the product and the buyer: the words on the page, the emails after the sale, the story you tell on each platform, and whether any of it would hold up if the FTC came looking.
Most supplement brands try to solve this with more content, more posts, more agencies, more influencers. But more is not the answer when the foundation is missing.
I work with new and established supplement and wellness brands with ambitious scaling goals who are ready to make an impact.
I plug into your team and own your brand messaging, content strategy, and channel direction. Positioning, voice, product copy, email flows, launch planning, and compliance oversight. The strategic leadership your brand needs, built around your goals.
A one-time engagement where I build your complete content infrastructure: brand voice guide, product page templates, post-purchase email flows, launch playbooks, and channel-specific strategy. You get a system your team can run after I leave.
I build your go-to-market messaging from positioning through activation: product page copy, email sequences, social campaign, TikTok strategy, and creative direction. Every channel coordinated. Every claim compliant.
Supplement brands do not all speak the same language. A longevity brand and a mitochondrial health brand have different buyers, different claims environments, and different conversion psychology. I work across the subniches where the science is real, the regulation is complex, and the brands that get it right win disproportionately.
NAD+ restoration, senolytics, sirtuin activation, caloric restriction mimetics. The space I built my career in.
Cellular energy, CoQ10, PQQ, urolithin A. Where the science is nuanced and the claims need to be precise.
Methylation support, DNA maintenance, gene expression. Content that has to be scientifically literate without crossing into disease claims.
Concierge health, biomarker-driven supplementation, practitioner-grade product lines. A buyer who expects a different level of sophistication.
Emerging ingredients, novel delivery systems, category-creation positioning. Where the product is ahead of public awareness and the content has to close the gap.
Red light therapy, PEMF, hydrogen-infused water, grounding, photobiomodulation. The space where real science and consumer skepticism collide, and the content has to bridge both.
Not impressions. Not reach. Not engagement rate. Revenue, conversion, retention, compliance. The numbers your business runs on are the ones I build content systems to move.
Most consultants in this space learn about supplement regulations from a Google search. I learned from years of writing, reviewing, and defending product claims at a science-forward supplement company, where every page, every email, and every ad ran through FDA and FTC compliance review before going live.
That's not a service add-on for me. It's how I think. I write brand messaging that sells because it sounds like science, not salesmanship. And brands that sound credible convert better than brands that sound desperate.
I understand the science behind the products, not just the marketing around them.
“Aging is a Disease.” I do not just market longevity products. I believe in what they do.
Built brand strategy, content systems, and go-to-market across supplement, skincare, and longevity brands.
Heather has an insider’s lens on what it really takes to build a successful supplement and wellness brand that can go the distance and gain market traction where most fledgling brands come in hot and fizzle fast.
In a cluttered wellness market that sometimes tries a little too hard to grab attention, you need an ace up your sleeve who has deep knowledge of how supplement products work on a scientific level and what that actually does for consumers. That’s Heather. She can hold the line between rigorous science and the all-important “what’s really in it for me?” that drives conversions and retention.
Heather understands multichannel marketing beyond chasing trends, respects testing, and is always full of ideas. She’s communicative and proactive, and not afraid to help course-correct if things veer off strategy. My favorite thing about working with her is that she can balance going with the flow of reacting to and supporting immediate stakeholder priorities while also anticipating what’s going to be needed in the near future and making sure to start tackling those things, too.
I’d trust Heather to help drive health content and support brand-building in this space and would be elated to work with her again.
Each platform has its own algorithm, its own buyer psychology, and its own content rules. A product page is not a TikTok is not an email is not a press release. I build channel-native content that speaks the language of each platform while keeping your brand voice consistent across all of them.
Conversion-optimized, science-backed, compliance-reviewed. Built to sell, not just inform.
Behavioral triggers, post-purchase retention, winback sequences. Revenue on autopilot.
Platform-native content. Curiosity-first on TikTok. Visual storytelling on Instagram. Each channel on its own terms.
Press releases, news feeds, and media placements that build third-party credibility your product pages never can.
Positioning for practitioner partnerships, expert validation, and endorsement strategies that carry real authority.
Ingredient education, research-backed content, and white papers that let the science speak without crossing regulatory lines.
Consumer trust in influencer marketing is eroding. Only 5% of consumers fully trust influencer content, and that number dropped again year over year. The brands building real equity are the ones that own their voice across every channel rather than renting credibility from someone else's audience. Press coverage, professional endorsements, and research-backed education carry authority that paid partnerships cannot replicate.
Your product pages, your emails, your TikTok, your press coverage, your practitioner endorsements. Each one is a thread. Your content system is what weaves them into something a buyer can trust.
Book a free strategy call and you will walk away with at least one actionable insight you can implement immediately, whether or not we end up working together.
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